Jul 29, 2009

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a “white-hat” search engine optimization tactic. Internal Linking By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. ...

Jul 29, 2009

The following tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as cloaking, paid links, duplicate content and a number of others. Unless you are on the correct side of this equation these tactics are not recommended. Cloaking There are times when cloaking is considered a legitimate tactic by users and...

Jul 18, 2009

Wikipedia’s definition of “Black Hat Optimization” is Content Spam. These techniques involve altering the logical view that a search engine has over the page’s contents. “White Hat” Optimization? – Ethical, common sense optimization practices.   Keyword stuffing This involves the calculated placement of keywords...

Jul 18, 2009

Title Tag -   The FIRST LINE SEEN - Your Title tag for your Blog or Website should be anywhere between 70-112 characters – not words.  And we suggest trying to utilize all the space.  A way to test this is to go to any of your web pages and hover over your internet browser tab that shows the browser title for that page.  If any words are...

Jul 18, 2009

How important is your online reputation? Do not wait until it is too late to find out.  Your online reputation is every bit as important as your credit history. Whether the information is good, bad, or ugly you need to manage the information about yourself and your company. You cannot afford to allow individuals to spread vicious and untrue derogatory messages...