Aug 22, 2009

Will the SEO service provider share its optimization techniques with you? Ask them for an overview of how they achieve results. If the firm won’t give you an explanation, chances are the company is trying to hide unethical techniques. Is the SEO firm putting “in-house created contact forms” in your website that are hosted on their servers? If so,...

Aug 10, 2009

One of the most important choices you’ll make when building your website marketing plan is the choice of  keyword phrases you’ll target.  Choose a keyword phrase that is too competitive and you’ll often end up frustrated when trying to break the top 25 results.  Choose a keyword phrase that’s too unique and you may find that no one actually uses that...

Jul 29, 2009

Any SEO tactic that maintains the integrity of your website and the SERPs (search engine results pages) is considered a “white-hat” search engine optimization tactic. Internal Linking By far one of the easiest ways to stop your website from ranking well on the search engines is to make it difficult for search engines to find their way through it. ...

Jul 29, 2009

The following tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as cloaking, paid links, duplicate content and a number of others. Unless you are on the correct side of this equation these tactics are not recommended. Cloaking There are times when cloaking is considered a legitimate tactic by users and...

Jul 18, 2009

Wikipedia’s definition of “Black Hat Optimization” is Content Spam. These techniques involve altering the logical view that a search engine has over the page’s contents. “White Hat” Optimization? – Ethical, common sense optimization practices.   Keyword stuffing This involves the calculated placement of keywords...

Jul 18, 2009

Title Tag -   The FIRST LINE SEEN - Your Title tag for your Blog or Website should be anywhere between 70-112 characters – not words.  And we suggest trying to utilize all the space.  A way to test this is to go to any of your web pages and hover over your internet browser tab that shows the browser title for that page.  If any words are...